Fractal

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Description

Fractal Protocol is revolutionizing digital advertising in the Web3 ecosystem by enhancing user privacy and targeting effectiveness for advertisers. It utilizes a decentralized identification system that enables secure data sharing without compromising privacy. Users gain control over their personal information and are incentivized with rewards for data sharing, creating a balanced ecosystem. Advertisers benefit from accessing verified, anonymized data to improve campaign accuracy. Established in 2017 in Berlin, Fractal ID is a leader in decentralized identity, offering scalable solutions that integrate with blockchain ecosystems and dApps. The protocol emphasizes transparency, security, and trust, providing regulatory services like KYC and AML. Additionally, it introduced the FCL cryptocurrency on Ethereum, maintaining zero-margin operations to guarantee fair information exchange. This approach fosters a high-quality, free internet.

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FAQ

What are the benefits of using Fractal ID's identity solutions in Web3 projects?

Fractal ID offers scalable identity solutions through decentralized and open-source services that integrate with blockchain ecosystems and dApps. Their services, including KYC, AML, KYB, and CTF checks, help Web3 projects meet regulatory requirements while empowering user control over personal data and supporting a privacy-focused free internet.

What is the purpose of the Fractal Protocol?

The Fractal Protocol aims to revolutionize digital advertising within the Web3 ecosystem by enhancing user privacy while allowing advertisers to effectively target audiences. It achieves this through a decentralized identification system, enabling users to share their data securely without sacrificing privacy. This approach provides value to both users and advertisers, maximizing transparency and trust through blockchain technology.

How does Fractal Protocol enhance user privacy while aiding advertisers?

Fractal Protocol enhances user privacy by using a decentralized identification system that allows users to share data securely and anonymously. Advertisers benefit from verified, anonymized data, improving the accuracy of their campaigns. This dual benefit ensures a balanced ecosystem where user privacy is protected while still enabling effective advertising.

How does Fractal Protocol compare to traditional digital advertising solutions?

Unlike traditional advertising solutions that often compromise user privacy, Fractal Protocol prioritizes user control over data through a decentralized system. It enhances data accuracy for advertisers without compromising privacy, using blockchain for transparency and security, creating a trust-based digital advertising model suitable for the Web3 era.

What role does the FCL cryptocurrency play in the Fractal ecosystem?

The FCL cryptocurrency is integral to the Fractal ecosystem, introduced on the Ethereum platform in 2020. It aligns with Fractal's zero-margin protocol to facilitate a fair exchange of user information, incentivizing user involvement and supporting the system’s economic model altogether, contributing to an equitable digital environment.

How do users participate in the Fractal Protocol and what incentives are offered?

Users participate in the Fractal Protocol by sharing their data through a decentralized identification system, where they maintain control over their privacy. They are incentivized with rewards for their participation, making the ecosystem equitable by ensuring that all parties, including the users, derive tangible value from the system.

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