Description
Bertelsmann Asia Investments (BAI) is a strategic fund showcasing Bertelsmann’s deep-rooted commitment in China through long-term investments in education, media, and technology sectors. Led by Annabelle Long, BAI strengthens Bertelsmann's presence in the burgeoning Chinese media market and beyond. Key investments include China Distance Education Holdings (CDEL), Yoho.cn, ifeng.com, BitAuto, and iClick, supported by a skilled local management team. Each investment aligns with BAI's strategy of meaningful, strategic growth over sheer market expansion, ensuring they have the potential for long-term leadership. Additionally, BAI backs three holding companies—Morningside, KeyTone Ventures, and Innovation Works—further solidifying Bertelsmann's market interests.
Bertelsmann Asia Investments (BAI) is a strategic fund showcasing Bertelsmann’s deep-rooted commitment in China through long-term investments in education, media, and technology sectors. Led by Annabelle Long, BAI strengthens Bertelsmann's presence in the burgeoning Chinese media market and beyond. Key investments include China Distance Education Holdings (CDEL), Yoho.cn, ifeng.com, BitAuto, and iClick, supported by a skilled local management team. Each investment aligns with BAI's strategy of meaningful, strategic growth over sheer market expansion, ensuring they have the potential for long-term leadership. Additionally, BAI backs three holding companies—Morningside, KeyTone Ventures, and Innovation Works—further solidifying Bertelsmann's market interests.
