Description
Fathom Analytics offers a simpler, privacy-focused alternative for website analytics, prioritizing user privacy without sacrificing necessary data. Unlike Google Analytics, it prevents the creation of data profiles and ensures no personal information is collected. The platform supports ethical data usage, guiding website design and content decisions. Fathom Lite uses an anonymous cookie and isn’t PECR compliant yet, but improvements are planned. The PRO version is already compliant.
Fathom Analytics offers a simpler, privacy-focused alternative for website analytics, prioritizing user privacy without sacrificing necessary data. Unlike Google Analytics, it prevents the creation of data profiles and ensures no personal information is collected. The platform supports ethical data usage, guiding website design and content decisions. Fathom Lite uses an anonymous cookie and isn’t PECR compliant yet, but improvements are planned. The PRO version is already compliant.
