Description
Buttrfly is an innovative project at the crossroads of NFTs, DeFi, and influencer marketing within the web3 ecosystem, leveraging blockchain technology to streamline interactions between brands and influencers. It offers a decentralized platform where the use of NFTs ensures the validation, execution, and compensation of influencer marketing collaborations transparently and securely, mitigating fraud risks. Aimed at enhancing control for influencers over their earnings and agreements, and providing brands with efficient tools for connecting with authentic influencers, tracking campaign performance, and managing cryptocurrency payments, Buttrfly employs smart contracts to uphold a trustless, decentralized environment for all transactions. Built on the Lens Protocol, it functions as a decentralized social media app, further aligning with the core principles of web3 by promoting direct, secure, and transparent engagement within the influencer marketing domain.
Buttrfly is an innovative project at the crossroads of NFTs, DeFi, and influencer marketing within the web3 ecosystem, leveraging blockchain technology to streamline interactions between brands and influencers. It offers a decentralized platform where the use of NFTs ensures the validation, execution, and compensation of influencer marketing collaborations transparently and securely, mitigating fraud risks. Aimed at enhancing control for influencers over their earnings and agreements, and providing brands with efficient tools for connecting with authentic influencers, tracking campaign performance, and managing cryptocurrency payments, Buttrfly employs smart contracts to uphold a trustless, decentralized environment for all transactions. Built on the Lens Protocol, it functions as a decentralized social media app, further aligning with the core principles of web3 by promoting direct, secure, and transparent engagement within the influencer marketing domain.
